The contracts toolkit
Licensing reproductions
15 Duration
- What is the duration of the license? The licence must state how long the publisher/licensee has the right to reproduce the work without having to come back to the artist to renew or renegotiate the contract. The maximum effective duration of a reproduction licence is the length of copyright (50 years after the artist's death).
- Is there a date by which commercial production and sale must start? This is often stated within the agreement. If commercial production has not started by this date the licence agreement will automatically come to an end.